Performing a Content Audit

\ Vol. 11, No. 5 June, 2003 www.gilbane.com Published by: Bluebill Advisors, Inc. 763 Massachusetts Ave. Cambridge, MA 02139 USA (617) 497.9443 Fax (617) 497.5256 ™www.bluebilladvisors.com Editor: Frank Gilbane frank@gilbane.com (617) 497.9443 Content, Computing, and Commerce – Technology & Trends Editors Emeriti: Tim Bray tbray@textuality.com (604) 708.9592 David Weinberger PERFORMING A CONTENT AUDIT self@evident.com (617) 738.8323 Senior Editors: We, and many other consultants, have often advised businesses not to make Sebastian Holst sebastian@gilbane.com content management strategy or purchasing decisions based solely on Bill Trippe technology appeal. Yet this is still perhaps the biggest mistake companies bill@gilbane.com (617) 497.9443 make and is certainly one of the main reasons some CMS deployments fail. Because content technology needs to work with, and in fact be part of, IT Recent Contributors: infrastructures, it is critical that business units and IT work closely together Kathleen Reidy kathleenoreidy@yahoo.comto develop a content management technology strategy. However, the best Bob Boiko technology will not get you very far if the content it has to work with is not bob@metatorial.com Bob Doyle well-understood and organized – at best you won’t achieve the ROI and bobdoyle@skybuilders.combenefits hoped for, and at worst, the deployment may be seen as a failure. Production Assistant: Reviewing what your content ...