MarketingSherpa's 2009 Email Marketing Benchmark Guide

EXCERPT
2009
Email
Marketing
Benchmark Guide
Note: This is an authorized excerpt from the full
2009 Email Marketing Benchmark Guide. To
download the entire Guide, go to:
http://www.SherpaStore.com or call 877-895-1717MarketingSherpa 2009 Email Marketing Benchmark Guide
Director’s Note
Welcome to MarketingSherpa’s Email Marketing #3. Email Eyetracking Study – Year Four
Benchmark Guide for 2009.
This year’s explorations in eyetracking email focus on the
As always, this annual edition has been completely and differences in how we view text and image emails. Among
comprehensively re-researched and rewritten. If you the questions we explored:
have an older edition around, stick it on the library shelf
• How do we overcome the effects of image blocking?
and start working from this new sixth edition – numbers
have changed (in some cases dramatically) in the past 12 • What’s the optimal way to format text or text-like
months. emails?
• Is shorter better for product-heavy emails?In addition to all the basic email marketing stats you would
expect, including cost and response data, we have included
major *new* studies in this Guide:
#4. International Email – Challenges and Opportunities
Roughly a quarter of large emailers reports that over 15%
#1. 2009 Email Marketing Benchmark Survey
of their names are from overseas but nearly half aren’t
1,763 real-life marketers from a range of business and tracking this metric. International email offers opportunities ...