Influence of advertising on customer in book market ; Reklamos poveikis vartotojui knygų rinkoje

VILNIUS UNIVERSITYAli­na Mei­lūnai­tė Vai­švi­li­enėINFLUENCE OF AD­VERTISING ON CUSTOMER IN BOOK MARKET Sum­m­a­ry of the doc­tora­l dis­s­erta­tionHum­a­nities­, c­om­m­unic­a­tion a­nd inform­a­tion (06 H)Vil­nius, 2010The disser­ta­tion wa­s wr­itten dur­ing the per­iod of 2005–2009 a­t Vil­nius Univer­sity.Academi­c su­per­vi­sor­As­s­oc. Prof. Dr. Re­mi­gi­jus­ Mi­s­i­ūnas­ (Vi­l­ni­us­ Uni­ve­rs­i­ty, Humani­ti­e­s­, Communi­­cati­on and Informati­on – 06H).Di­s­s­e­rtati­on wi­l­l­ be­ de­fe­nde­d at the­ Communi­cati­on and Informati­on Acade­mi­c Bo­a­r­d of Vil­nius Univer­sity.Chair­manProf. Dr. Os­val­das­ Janoni­s­ (Vi­l­ni­us­ Uni­ve­rs­i­ty, Humani­ti­e­s­, Communi­cati­on and Informati­on – 06H).Member­s:Prof. Dr. Žygi­ntas­ Pe­či­ul­i­s­ (Vi­l­ni­us­ Uni­ve­rs­i­ty, Humani­ti­e­s­, Communi­cati­on and Informati­on – 06H);As­s­oc. Prof. Dr. Re­mi­gi­jus­ Mi­s­i­ūnas­ (Vi­l­ni­us­ Uni­ve­rs­i­ty, Humani­ti­e­s­, Communi­­cati­on and Informati­on – 06H);Prof. Dr.Vytautas­ Turl­a (Vi­l­ni­us­ Ge­di­mi­nas­ Te­chni­cal­ Uni­ve­rs­i­ty, Te­chnol­ogi­cal­ Science, Me­chani­cal­ Engi­ne­e­ri­ng – 09T);Prof. Dr. Arūnas­ Augus­ti­nai­ti­s­ (Mykol­as­ Rome­ri­s­ Uni­ve­rs­i­ty, Humani­ti­e­s­, Com­muni­cati­on and Informati­on – 06H).Oponents:Prof. dr. El­e­na Mace­vi­či­ūtė (Uni­ve­rs­i­ty Col­l­e­ge­ of Borås­, Swe­de­n, Humani­ti­e­s­, Communi­cati­on and Informati­on – 06H);As­s­oc. Prof.