Historical development of consumerism in Thai society [Elektronische Ressource] / vorgelegt von Sunate Suwanlaong

Fachgebiet (Neuere und Neueste Geschichte) Historical Development of Consumerism in Thai Society Inaugural-Dissertation zur Erlangung des Doktorgrades der Philosophischen Fakultät der Westfälischen Wilhelms-Universität zu Münster (Westf.) Vorgelegt von Sunate Suwanlaong aus Chonburi,Thailand 2006 Tag der mündlichen Prüfung: 19 September 2006 Dekan: Prof. Dr. Dr. Wichard Wayke Referent: Prof. Dr. Volker Grabowsky Korreferent: Prof. Andreas Hartmann Contents Page Preface XIII Acknowledgements XIV Chapter 1. Historical Development of Consumerism in Thai Society 1.1 Background 1 1.2 Research Objectives 5 1.3 The Field of Research 5 1.4 The Contribution of this Research 5 1.5 Data and Research Methodology 5 1.6 Theoretical Framework 6 1.7 Review of the Literature 16 1.8 Consumerism: Its Meaning and Development in Thai Society 19 Chapter 2. Four Basic Necessities in the Era of Social Establishment 2.1 The Era of Social Establishment 23 2.1.1 Society as a Whole 23 2.1.2 The Population 24 2.1.3 The Economy and Foreign Trade 26 2.1.4 Social Structure 29 2.2 Characteristics of People’s Consumption of the 4 Basic Necessities in the Era of Social Establishment 30 2.2.1 Housing (Shelter) 30 2.2.1.1 General Characteristics of Housing in the Establishment Era 32 a. Aquatic Society b. Locations 33 c. Houses on both the Water and on Land 33 2.2.1.