Final - Coppell ISD audit

NSPRA’s Communication Audit Report Prepared for the Coppell Independent School District Coppell, Texas May 2007 Copyright © 2007 by the National School Public Relations Association. All rights reserved. With the exception of the Coppell ISD, no part of this publication may be reproduced or transmitted in any form or by any means without permission from the National School Public Relations Association, 15948 Derwood Road, Rockville, MD 20855; www.nspra.org. ‰‰‰‰‰ Table of Contents Introduction 3 Key Findings & Professional Observations 9 Recommendations 15 Perceptions of the Focus Groups 33 Appendix 63 NSPRA Communication Audit 1 Coppell Independent School District NSPRA Communication Audit 2 Coppell Independent School District Introduction Goal of the communication audit The Coppell Independent School District is a respected leader among Texas school districts for its academic performance, well-rounded curriculum, highly qualified educators, and parent and community involvement. People often move to the community for the schools and the district enjoys an unprecedented level of support which was demonstrated in the last bond election by an 81 percent approval ...