Diversification and refocusing in the media industry [Elektronische Ressource] : perspectives from the resource-based view and the management fashion theory / von Jörg Michael Dautwiz

Diversification and refocusing in the media industry: perspectives from the resource-based view and the management fashion theory. Inauguraldissertation zur Erlangung des akademischen Grades eines Dr. rer. pol. der Fakultät II (Department für Wirtschafts- und Rechtswissenschaften) der Carl von Ossietzky Universität Oldenburg genehmigte Dissertation von Herrn Dipl.-Kfm. Univ. Jörg Michael Dautwiz geb. am 01.01.1979 in Erlangen Erstgutachter: Professor Dr. Alexander T. Nicolai (Carl von Ossietzky Universität Oldenburg) Zweitgutachterin: Professor Dr. Heinke Röbken (Bergische Universität Wuppertal) Tag der Disputation: 22.Oktober 2009 Meinem Vater Table of Contents INTRODUCTION................................................................................................. 1 PART I: REVIEW OF CURRENT MEDIA ECONOMIC DIVERSIFICATION RESEARCH.............................................. 14 1. Central issues in media economic diversification research............................. 14 1.1 Issues and relevance............................................................................... 15 1.2 Approach and definition of focus........................................................... 16 2. Definition of relevant literature....................................................................... 17 3.