Data mining for retail website design and enhanced marketing [Elektronische Ressource] / vorgelegt von Asem Omari

Data Mining for Retail WebsiteDesign and Enhanced MarketingInaugural-Dissertationzur Erlangung des Doktorgrades derMathematisch-Naturwissenschaftlichen Fakultat¨der Heinrich-Heine-Universit¨at Dusseldorf¨vorgelegt vonAsem Omariaus IrbidJuni 2008Aus dem Institut fur¨ Informatikder Heinrich-Heine Universit¨at Dusseldorf¨Gedruckt mit der Genehmigung derMathematisch-Naturwissenschaftlichen Fakultat¨ derHeinrich-Heine-Universit¨at Duss¨ eldorfReferent: Prof. Dr. Stefan ConradKoreferent: Prof. Dr. Martin MauveTag der mundlic¨ hen Prufung:¨ 10.07.2008{Allah will raise up, to suitable ranks and degrees, those of youwho believe and who have been granted Knowledge. And Allah iswell-acquainted with all ye do}Translated from the Holy Quran 58:11I would like to dedicate this thesis to my loving parents.AcknowledgementsEvery good comes through ALLAH alone. So all praises be to HIM.I would love to express my appreciation to my supervisor Prof. Dr.Stefan Conrad, for investing plenty of time and effort to make mydissertation a success. Throughout my doctoral work he encouragedme to develop my scientific writing and research skills. I would liketo thank Prof. Dr. Martin Mauve for reviewing my dissertation. Iwould like to thank my brother Dr. Tariq Omari and my friend Dr.Natheer Khasawneh for their invaluable comments while writing thisdissertation.