Benchmark Guide 2008 Search Marketing

Exc Erpt
ISBN: 978-1-932353-69-3
Search
Marketing
Benchmark
Guide 2008
184 Charts & Tables
+ 10 Heatmaps
Note: This is an authorized excerpt from the full 275-page Search Marketing Benchmark
Guide. To download the entire Guide, go to: http://www.SherpaStore.com or
call 877-895-1717
--MarketingSherpa Search Marketing Benchmark Guide 2008
Editor’s Note
Welcome to MarketingSherpa’s Search Marketing Benchmark Guide 2008!
This fourth annual edition has been completely and comprehensively re-
researched and rewritten. If you have an older edition, put it away and start
working from this new edition – the search industry has changed over the
past 12 months. Inside, you’ll find a 360-degree comprehensive view of
what works (and what doesn’t) in search marketing today.
In addition to all the basic search marketing statistics you would expect,
including costs per click, conversion rates, SEO versus PPC, we have
several major *new* studies in this year’s Guide:
#. MarketingSherpa Search Marketing Benchmark Survey
2,475 marketers who conduct or supervise search marketing for their own
companies answered our extensive survey in June and July 2007. Some
even discussed their answers with us in follow-up calls. They revealed:
• What their real-life results, budgets and tests are, broken down by
major search marketing goal
• Four-year trend data for many key points we’ve been tracking since
we started this survey in 2003
• B-to-B versus marketing to ...