Advertising pricing in German consumer magazine industry [Elektronische Ressource] : an industrial economic analysis of market concentration, advertising prices, and their interrelations / Astrid Kurad

Universität Flensburg Internationales Institut für Management Professur für Allgemeine Betriebswirtschaftslehre, insbesondere Medienmanagement ADVERTISING PRICING IN GERMAN CONSUMER MAGAZINE INDUSTRY - An Industrial Economic Analysis of Market Concentration, Advertising Prices, and their Interrelations - Dissertation zur Erlangung des akademischen Grades Doktorin der Wirtschaftswissenschaften (Dr. rer. pol.) an der Universität Flensburg Astrid Kurad, M.B.A., B.B.A. Flensburg, 24. November 2008 Supervisor: Prof. Dr. Stephan Panther Universität Flensburg Internationales Institut für Management Censors: Prof. Dr. Robert Picard Jönköping International Business School Media Management and Transformation Centre Prof. Dr. Mike Friedrichsen Stuttgart Media University Department Business Informatics Institute for Media Business (IMB) ii Meinen Eltern iii ACKNOWLEDGEMENT In pursuing my dissertation, many people supported me on this way. Finally, I have the chance to express my thankfulness to them. First and foremost, I thank Prof. Dr. Mike Friedrichsen for guiding me through the entire dissertation process with tremendous expertise, sin-cerity and cordiality. During the last years, he was a continuous source of motivation and inspiration. In issues of media economics and media management, he was an experienced and patient partner in every de-bate.