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387
pages
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English
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Documents
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2008
Description
Anna Marie Dyhr Ulrich A DYADIC PROCESS MODEL FOR THE DEVELOPMENT OF LONG-TERM BUSINESS RELATIONSHIPS PhD DISSERTATION INTERNATIONALES INSTITUT FÜR MANAGEMENT UNIVERSITÄT FLENSBURG 2008 A DYADIC PROCESS FRAMEWORK FOR THE DEVELOPMENT OF LONG-TERM BUSINESS RELATIONSHIPS Table of Contents Table of Contents SUMMARY .................................................................................................................................................................10 CHAPTER 1 PROLOGUE...16 1.1 PRELIMINARY CASE: THE TRAILER SPRING BUSINESS RELATIONSHIP ..........................................................16 1.2 REFLECTION IN RELATION TO THE PRELIMINARY CASE.................................................21 1.3 RESEARCH AGENDA ........................................................................................................23 1.3.1 First part of the thesis............................................................24 1.3.2 Second part of the thesis ........................................................................................26 1.3.3 Third part of the thesis...........................26 1.4 A SHORT THEORETICAL REVIEW...................................................26 1.4.1 The Marketing Channel Approach........................................................................27 1.4.2 The Resource Dependence Theory........................................28 1.4.
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Publié par
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Publié le
01 janvier 2008
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Langue
English
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Poids de l'ouvrage
3 Mo