A China Benchmark Study 2006

Corporate Communication Institute at Fairleigh Dickinson University
CORPORATE COMMUNICATION PRACTICES AND TRENDS:
A China Benchmark Study 2006
Dr. Jay Wang
Dr. Michael B. Goodman
with the assistance of
Vidhi Chaudhri and Ee Ling TanQuestions about the study should be referred to the attention of Drs. Wang and Goodman at the following addresses:
Dr. Jay Wang Dr. Michael B. Goodman
Department of Communication Corporate Communication Institute
Purdue University at Fairleigh Dickson University
100 North University 285 Madison Avenue, M-MS207
West Lafayette, IN 47907 Madison, NJ 07940
Tel: 765-494-3325 Tel: 973-443-8709
Email:jianwang@purdue.edu Email: cci@corporatecomm.org
NOTE: This report provides results of a benchmark survey of select Chinese companies on their corporate communication and
corporate social responsibility practices. The study was underwritten by Prudential Financial, Inc., and conducted in Beijing,
China, in December 2005 through a partnership of the Corporate Communication Institute, Beijing Horizon Market Research
Group, and Dr. Jay Wang of Purdue University.
This study was underwritten by
© November 2006. Please contact the authors for permission to reprint.A CHINA BENCHMARK STUDY 2006 3
CORPORATE COMMUNICATION PRACTICES AND TRENDS:
A China Benchmark Study 2006
EXECUTIVESUMMARY
Key findings from this benchmark study of corporate communication practices and trends in Chinese companies
reveal a robust growth and development of this strategic ...