311 Charts &a Tables 23 Eyetracking Heatmaps

SAMPLE
Ecommerce
Benchmark
Guide 2006
311 Charts & Tables
23 Eyetracking Heatmaps
Note: This is an authorized excerpt from the full 289-page
Ecommerce Guide. To download the entire Guide, go to:
http://www.SherpaStore.com
or call 877-895-1717
ISBN: 978-1-932353-55-0MarketingSherpa’s Ecommerce Benchmark Guide 2006 MarketingSherpa’s Ecommerce Benchmark Guide 2006
Publisher’s Introduction
Sites included in this all-new study:
Welcome to the first edition of the newest member of MarketingSherpa’s an-
Amazon Dell.comnual Benchmark Guide series – Ecommerce.
Apple.com eBay
Best Buy QVCAs with our other Benchmark Guides, the goal is to create a true *compen-
Bombay Wal-Martdium* of all the useful data that’s out there for marketers in the field. We’ve
Circuit Cityincluded findings from 94 third-party studies, as well as real-life data from
over 1,100 ecommerce marketers from Amazon to Zappos who are among
MarketingSherpa’s readers. Then we did our own partnered research studies
#3. MarketingSherpa’s Ecommerce 100 Studyand lab tests to fill in the chinks.
Discover the results of MarketingSherpa’s “road tests” of 100 typical ecom-
merce sites. We signed up for email, used search and customer service tools, MarketingSherpa’s Ecommerce Benchmark Guide 2006What you won’t find: five-year forecasts. You see, this Guide isn’t projections
and eyed home-page design to determine what the norm is these days. for venture capitalists; it’s practical 2006 data for ecommerce ...