New FormatCAB Exhibition Audit Rules 2008

Exhibition Audit Rules & Guidelines For Exhibition Organisers 2004 The following Rules and Guidelines are to be read in conjunction with the CAB Rules, September 2008 An Initiative of the Circulations Audit Board (CAB). Level 8, 15 Blue Street, North Sydney NSW 2060 Tel: +61 2 9954 9800 Fax: +61 2 9956 8200 Email:info@auditbureau.org.au www.auditbureau.org.au 1. EXHIBITION VERIFICATION 1. INTRODUCTION 1.1 These Rules and Guidelines reflect input from CAB exhibition members and other interested parties within the exhibition industry. 1.2 The purpose of a CAB Exhibition audit is to give prospective exhibitors, advertisers, sponsors and other interested parties an independent and comparable guide of the past performance of an exhibition to enable them to gauge its likely future performance. The aim therefore, is to give a true and fair view of the attendance figures and demographic data relating to those attendees. 1.3 The CAB was founded in 1957 as a non-profit making organisation by advertisers who wanted an independent standard for the validation of circulation. CAB provides, to the highest standards in the world, accurate, objective and comparable figures on more than 345 business and 263 community news titles. 1.4 CAB is managed by a full-time staff governed by a Board of Directors, representing advertisers, agencies, and publishers. Working parties and CAB staff representing ...