New Format CAB Unaddressed Audit Rules 2008

Unaddressed Distribution Audit Rules & Guidelines For Unaddressed Item Distributors 2008 The following Rules and Guidelines are to be read in conjunction with the CAB Rules, September 2008 An Initiative of the Circulations Audit Board (CAB). Level 8, 15 Blue Street, North Sydney NSW 2060 Tel: +61 2 9954 9800 Fax: +61 2 9956 8200 Email:info@auditbureau.org.au www.auditbureau.org.au INDEX 1. INTRODUCTION TO CAB’S ELECTRONIC MEDIA SERVICES ............................................................. 3 2. WHY A CAB UNADDRESSED DISTRIBUTION AUDIT? ........................................................................ 3 3. PROMOTIONAL MATERIALS ................................................................................................................. 3 4. THE REPORTS.......................................................................................................................................... 3 5. THE CAB UNADDRESSED DISTRIBUTION AUDIT PROCESS ............................................................. 4 6. AUDIT REQUIREMENTS AND RECORD MAINTENANCE .................................................................... 5 7. DEFINITIONS ........................................................................................................................................... 6 1) Campaign ....................................................................................... ...