National Market Cow and Bull Beef Quality Audit - Beef Cattle Edition

ExecutiveSummaryofthe2007National Market Cow and Bull Beef Quality Audit•Recognizeandoptimizecattlevalue•Monitorhealth•Marketcattleinatimelyandappropriatemanner•Preventqualitydefects•Beproactivetoensurebeefsafetyandintegrity Beef Cattle EditionExecutiveSummaryofthe2007National Market Cow and BullBeef Quality AuditConducted byTexasA&MUniversityNorthDakotaStateUniversityCaliforniaPolytechnicStateUniversityPennsylvaniaStateUniversityUniversityofGeorgiaUniversityofFloridaWestTexasA&MUniversity®Coordinated byNationalCattlemen’sBeefAssociation’sBeefQualityAssuranceProgramDecember2007 NationalMarketCowandBullBeefQualityAuditDo the right thing.Ultimately, this is a roadmap to optimize beef quality. Thisdocumentsummarizesanindustry-wideresearch They continue to prefer beef’s flavor to all other effortthatisuniquetoallofU.S.agriculture. productsinthemarketplacetoday,andthey’llcontinue Inthesepages,wetalkopenlyaboutthechallenges tosupportourlivelihoodaslongastheyknowwe’reandopportunitiesourindustryfaces.Wediscussour doing a good job.weaknesses.And,weexplorewherewe’vebeenand Butit’ssomethingwecannevertakeforgranted.wherewe’vemadeprogress. About250millionAmericanswilleatbeef–thebeef Weshareideasonhowwecanworktogether–inour youhelpedproduce–thisweek.ownway ...