United Airlines Social Media Audit

© MH Group Communications / Forum StrategiesPurpose of the Study MH Group Communications and Forum Strategies & Communications performed a comprehensive analysis of luxury auto brands and their presence within social networks Measurement & Ranking of Luxury Auto Brands Examine the presence in major sm networks of top luxury auto brands Compare and rank the top brands○ Acura, Audi, BMW, Cadillac, Infiniti, Lincoln, Lexus, Mercedes, Porsche Two key measures○ Community Index: Numerical calculation based on total Facebook friends, Twitter followers, YouTube channel subscribers & Flickr group members, with a growth-rate factor applied○ Conversation Index: Numerical calculation based on total Facebook comments, Twitter Tweets, YouTube video posts & Flickr photo posts, with a growth-rate factor applied Identification of Trending Topics and Strategic Opportunities Key subjects of SM conversation about luxury auto brands Key SM trends affecting luxury brands in general9/15/09 © MH Group Communications / Forum Strategies 29/15/09 © MH Group Communications / Forum Strategies 3How the Study Was Done The top-selling luxury auto brands and luxury brands owned by major global automakers were studied to assess their level of involvement and success in using social media Researchers examined SM activity during August 2009 by the brands, as well as activity about the brands initiated by consumers, dealers or others Four major SM communities were ...