ON-LINE TUTORIAL

EACA EURO EFFIES® ON-LINE TUTORIAL HOW TO SUBMIT AN EFFECTIVE ENTRY TABLE OF CONTENTS INTRODUCTION & QUOTES FROM PREVIOUS CHAIRPERSONS ....................3 HOW TO ENTER – THE LOGISTICS .....................................................3 HOW TO FILL IN THE ENTRY FORM...................................................4 WHAT DOES IT TAKE TO WIN?...........................6 Market Situation & Challenges ..........................................6 Objectives ..................................................6 Target Audience ...........................................................6 Strategy ...................................................6 Evidence of Results .......................................................7 THINGS NOT TO DO! ................................................9 BEEN THERE, DONE THAT..............................................................9 TEN TIPS ON SUBMITTING AN EFFECTIVE ENTRY .............. 10 WHAT THE JUDGES ARE LOOKING FOR ............................................ 11 CASE STUDY OGILVY & MATHER DUSSELDORF\LONDON........................................ 12 Page 2 ® ® EFFIE and EURO EFFIE are registered trademarks of Effie Worldwide, Inc. and are under license to EACA.All rights reserved. INTRODUCTION The EACA Euro Effies on-line tutorial aims to help agencies and advertisers present & submit ...