Marketing strategy - final draft-PUBLIC COMMENT DOCUMENT.d–

Marketing Strategy 2005-2008 PO Box 653 Tel: 01772.532251 PRESTON Website: www.lancspa.gov.uk Lancashire Email: info@lpa.lancscc.gov.uk PR2 2WB CONTENTS Page 1. VISION…………………………………………………………………………………….……… 1 2. STRATEGIC OBJECTIVES …………………………………............................................... 1 3. KEY AIMS……………………………..…………………………………………………………. 2 4. DEPENDENT FACTORS……………………………………………………………………….. 2 5. THE STRATEGY………….…………………………………………………………………….. 3 5.1 Aim………………………………….………………………………………………………. 3 5.2 Introduction………………..………………………………………………………………. 3 5.3 Target Audience…..………………………………………………………………………. 4 5.4 Communicating to hard to reach groups ……………………………………………. 4 5.5 Accessibility of marketing material……………………………………………..…… 5 Key Aim: To raise awareness of the role of the Authority………... 5.6 5 5.7 Key Aim: To have clearly stated aims and objectives………………..……………. 6 Key Aim: To create a brand in all marketing, publicity and information material 5.8 that will be used by the Authority to reinforce our role, values, priorities, achievements and reputation………………..………………………………………… 7 Key Aim: To implement a style for all marketing and publicity material that is 5.9 compliant with equalities legislation and that employs the principles of plain language. ………………..………………………………………………………………. 8 Key Aim: To ensure that marketing and publicity material is used at every 5.10 opportunity to promote the role of the Authority. ...