Loyalty Audit

mei ster: Suffix denoting a professional practitioner Loyalty Audit In every There are five critical points of contact for business survival: stake-holders, employees, customers, media and community. Your an-business there swers will reveal opportunities for your firm to enhance its profile are critical with each contact segment and align your message accordingly. points of contact—each Contact Point 1: Stakeholders (investors, family, a place for friends) your firm to ♦I formally update my stakeholders on the state of my business via email, newsletter, or a personal call. succeed or fail ♦I provide stakeholders with an inside-level access to the business; this could include special suc-in its business cess notification, non-confidential conversations with employees about the state of the business and discussion of opportunities or problems pending. communication ♦I request input from my stakeholders on a formal or informal basis on a regular schedule. Contact Point 2: Employees ♦My direct reports have regularly scheduled reporting meetings with me during which I give them undivided attention. ♦I am accessible to employees on a regular basis; from time to time I walk around the facility with no specific agenda. ♦My company has an internal update system which doesn’t require my approval. (i.e., newsletter brief for employees, etc.) ♦I have a public reward/performance-recognition program for my employees. Contact Point 3: Customers ...