IMN Reveals Results of Benchmark E-Marketing Research, .Based on Data From Over 100 Million E-Mails

Press Release For immediate release IMN Reveals Results of Benchmark E-Marketing Research, Based on Data From Over 100 Million E-Mails Study Provides Insights on Readers’ Favorite Content and Navigation Habits NEWTON, MA, September 29, 2003—An IMN, Inc. (formerly iMakeNews) study of data from over 100 million e-mailed newsletters provides insights and benchmarks for e-marketers in a variety of areas—including editorial planning and response rate projection. IMN, a major e-marketing firm, has just completed research on the impact of its cumulative e-marketing programs. Since 2000, the firm has e-mailed nearly 109 million newsletters to approximately eight million active subscribers and developed data on readers’ content preferences and readership patterns. The research is in line with IMN’s strategy of Informative Marketing™—-which relies on continuous feedback about readership behavior to strengthen the interest of individual subscribers from one e-mail to the next. IMN is announcing its findings in conjunction with the launch of its new corporate name. The firm—which has more than 800 clients such as Shell Oil, Scudder and Enterprise Rent-A-Car—was formerly known as iMakeNews. “IMN’s research calls attention to the inherent advantages that e-marketers enjoy,” said Kathleen Goodwin, CEO of IMN. “Today’s technological advances give them instant access to behavioral data on every e-mail recipient—what ...