eXubrio Marketing Plan Audit

Marketing Plan Auditwww.eXubrio Group.comPaul McAfee – Buffalo, New York©2003-2004, Paul H. McAfee¾¾¾Why eXubrio Group?We know how to get sales growth with tight financial controls.We built eXubrio Group on the following three beliefs:Marketing must deliver sales.Sales must deliver profitable revenue.You should spend less for both.Our mission is to help companies improve their marketing and sales effectiveness to deliver greater return on their marketing investments.2©2003-2006, Paul H. McAfeeThe Marketing Plan Audit• Assess Outbound Marketing– Activities– Expenses– Measures and Results– People• Report– What works & what doesn’t– Final report is structured so that the next steps are obviousOngoing consulting support is available when desired by the client.3©2003-2006, Paul H. McAfeeInbound vs. Outbound Marketing• Inbound MarketingThe front end of product development– Customer needs research– Definition of new product opportunities– Value Proposition development– New product development processes– Market segmentationInbound Marketing leads to new products or services.4©2003-2006, Paul H. McAfeeInbound vs. Outbound Marketing• Outbound MarketingWhat most people normally associate with the word “marketing,” such as …– Advertising– Public Relations– Pricing & Promotion– Sales Tools– Trade Shows– Direct Marketing– Lead Generation & Lead Qualification– And so on …Outbound Marketing sells existing products and services ...