Informing the public about classification changes

The revision of the classifications of activities and products is a useful, coordinated project undertaken as part of an international initiative. It entails a change in the activity code (APE) for enterprises and their local units. The official statistical service—comprising INSEE and ministerial statistical offices—will inform you and assist you in adjusting to the change.” That is the thrust of the communication campaign aimed at sections of the public concerned by the 2008 revision of the French classifications of activities and products. The external communication campaign is characterized by strongly coordinated messages and actions, the variety of target audiences, early publicity, a multimodal, long-term information program, and active involvement by all relevant national and local players.