Whilst visiting our clients in France, Australia and the USA recently, I observed the differences in

The Rising Popularity of Handheld Email Devices - How Are Email Marketers Affected?By Kath Pay, Ezemail This document is brought to you by The Email Experience Council • MediaPost’s Email Insider Summit • December 2007 www ●emailexperience ●org © 2007, Email Experience Council all rights reserved The Rising Popularity of Handheld Email Devices - How Are Email Marketers Affected?Whilst visiting our clients in France, Australia and the USA recently, I observed the differences in usage of handheld email devices (such as Blackberry) in these countries in comparison to the UK. I was struck by not just in the actual rates of usage, but in the types of usage. It seemed to be that every man and his dog had a Blackberry in the USA! Unlike the UK, where handheld email devices are used primarily as a business tool, it appears that the USA consumers have embraced it heartily. This could possibly be explained by the fact that the uptake of texting/SMS in Australia and the UK was signficant, as they were both early adopters of this technology, the uptake in the USA was minimal, hence there was a gap to fill. Nevertheless, with devices such as the Blackberry becoming more and more affordable and the fact that you can call, text, email and surf on the one device is sure to very appealing to everyone, regardless whether they have a business need for it or not. So, you're asking-how does his affect me? Well, it shows that ...