Tourism-e-kit-tutorial-26

Pap Per Click (PPC) 101 TUTORIAL 26 Pay Per Click (PPC) 101 The Tourism e-kit is an DISCLAIMER: initiative of the National All content on this website Online Strategy Committee and publication (both audio and is funded by the and visual) is protected Australian State & Territory worldwide by copyright and Tourism Offices. This tutorial all other relevant laws. As has been produced by The each business situation is Australian Tourism Data different no responsibility or Warehouse as part of the representation is accepted or complete online education given for the use of content program, Tourism e-kit in this document and each user should take their own professional advice accordingly. tq.com.au/online V.3.0 Tutorial 26-1 Pap Per Click (PPC) 101 Time: 10 minutes Prerequisite: n/a Search engine marketing, also called pay per click, is a cost-effective way to increase your online visibility. This tutorial will give you the knowledge to get started with pay per click. 1) What is Pay Per Click? Pay per click (PPC) is a form of e-marketing that involves setting up an online advertising campaign which will be displayed on search engine results pages and advertising networks such as websites and blogs. In Australia, the 3 major PPC players are Google AdWords (http://adwords.google.com), Yahoo! Search Marketing (http://searchmarketing.yahoo.com) and Microsoft adCenter (http://adcenter.microsoft.com). Setting up and ...