Synthèse étude IDATE 010908 EN

The New Audiovisual Formats Jacques BAJON (project leader) Florence LE BORGNE, Jean-Yves LE MOINE, Sophie GIRIEUD, Gilles FONTAINE May 2008 70134 / JB / FLB The new audiovisual formats The New Audiovisual Formats Broadband Internet, both mobile and fixed, mobile television, generate the apparition of new audiovisual formats, in addition to made-for-TV shows and movies ( who can be shown through the Internet as well, possibly after being reformatted): • Professional content, specifically produced for the new distribution networks; • User Generated Content, produced by consumers. The new audiovisual format market is a product of the evolution of content use, of technology and of business models: • Evolution of content use: - The users’ desire to consume pictures, every possible picture, when and where they want, on every kind of terminal. - A new generation of « multi-users » of the different terminals and services : television, MP3 walkmen, mobile, etc. - Emergence of web 2.0 and especially of social networks which favor participative behavior where collective intelligence unfolds. • Technological evolutions: - Increased video functions of mobile phones. - Increase of the market accessible through broadband and of video consumption. - Creation of « metadata » (or data « around » the program) and of monitoring tools which make it possible to describe the audience to the advertisers. - Development of digital ...