Social Media Audit

Social Media Client Benchmarking TemplateJonathan Briggs, the OTHER mediaFebruary 2010 (draft v 0.1)ClientDate of AuditNotes on purpose of auditThis document is a work in progress but provides a framework for the collection of data as part of the creation of a social media strategy for a client. It has been published to encourage feedback from other digital professionals and to demonstrate to clients some of the thinking that is necessary to address properly their social media and web presence. If you use it in your own work or have suggestions for its improvement then please let us know.We will be publishing further tools and articles regularly on www.othermedia.com. Follow us @othermedia and @jonathanbriggs© Jonathan Briggs & the OTHER media 2010, Published under a Creative Commons License (Non-commercial, share alike, attribution) page 1 Which of the following exist for the business or brand?Presence CommentsWebsite The purpose here is to establish a benchmark for the work they have done so far in establishing a web and social media presence. Campaign microsites An effective site, for example, should be supported by other channels.With over 350 social networks it is worth Separate Blog or blogsfocusing at this stage on only the major players.FacebookTwitterYoutubeGet SatisfactionOther social networks (list)© Jonathan Briggs & the OTHER media 2010, Published under a Creative Commons License (Non-commercial, share alike, ...