Email Subscription Spam Risk Audit

Thuwyug

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2004E X C L U S I V E R E P O R TEMAIL SUBSCRIPTION SPAM RISK AUDITDuring the ﬁrst six months of 2004, Arial Software secretly audited the email subscription practices of 1,057 prominent organizations (including many Fortune 500 and popular Internet ﬁrms) by subscribing to their email newsletters. Arial Software researchers then tracked the actual email practices and behaviors of each organization, noting subscription handling, privacy protection practices, spamming behavior, unsubscribe handling, and other characteristics.These results, summarized in this exclusive report, represent the most comprehensive audit of business-to-consumer (B2C) email practices ever conducted. This report reveals some surprising information that challenges commonly held beliefs about email newsletters, corporate responsibility, and spam risk.a r i a lS O F T W A R E©2004 Arial Software. All Rights Reserved. For more information please contact us at info@arialsoftware.com or via phone at 307.587.13382004 Email Subscription Spam Risk Audit2004 Email Subscription Spam Risk AuditBy Arial Software (www.ArialSoftware.com)During the ﬁrst six months of 2004, Arial Software secretly audited the email subscription practices of 1,057 prominent organizations (including many Fortune 500 and popular Internet ﬁrms) by subscribing to their email newsletters. Arial Software researchers then tracked the actual email practices and behaviors of each organization, noting subscription ...

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Publié par	Thuwyug
Nombre de lectures	13
Langue	English

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E X C L U S I V E R E P O R T

EMAILSUBSCRIPTION SPAMRISKAUDIT

Duringtheﬁrstsixmonthsof2004,ArialSoftwaresecretlyauditedtheemail subscriptionpracticesof1,057prominentorganizations(includingmanyFortune 500andpopularInternetﬁrms)bysubscribingtotheiremailnewsletters.Arial Softwareresearchersthentrackedtheactualemailpracticesandbehaviorsofeach organization,notingsubscriptionhandling,privacyprotectionpractices,spamming behavior,unsubscribehandling,andothercharacteristics.

Theseresults,summarizedinthisexclusivereport,representthemostcomprehensive auditofbusiness-to-consumer(B2C)emailpracticeseverconducted.Thisreport revealssomesurprisinginformationthatchallengescommonlyheldbeliefsabout emailnewsletters,corporateresponsibility,andspamrisk.

2004 Email Subscription Spam Risk Audit

2004 Email Subscription Spam Risk Audit ByArialSoftware(www.ArialSoftware.com) Duringtheﬁrstsixmonthsof2004,ArialSoftwaresecretlyauditedtheemailsubscription practicesof1,057prominentorganizations(includingmanyFortune500andpopular Internetﬁrms)bysubscribingtotheiremailnewsletters.ArialSoftwareresearchersthen trackedtheactualemailpracticesandbehaviorsofeachorganization,notingsubscription handling,privacyprotectionpractices,spammingbehavior,unsubscribehandling,and othercharacteristics. Theseresults,summarizedinthisexclusivereport,representthemostcomprehensiveaudit ofbusiness-to-consumer(B2C)emailpracticeseverconducted.Thisreportrevealssome surprisinginformationthatchallengescommonlyheldbeliefsaboutemailnewsletters, corporateresponsibility,andspamrisk. Note:Thisreportmaybeposted,quotedordistributedaslongascreditisgiventoArialSoftwareandahyperlinkisplacedto www.ArialSoftware.com.(Seethereprintguidelinesattheendofthisreportformoredetails.) Spam Doesn t Come From Subscribing To Email ’ Newsletters Asendusers,whendecidingwhethertosubscribeouremailaddresstoanannouncement listforawellknowncompany,weallsharethesamebasicquestion:“Isthisgoingtoresult inmebeingspammed?” Thisfearofinvitingspamcausesmanyofustoavoidsubscribingtoemailnewslettersatall. Yetasthisstudyreveals, thefearisunfounded .Aftersubscribingto1,057onlinenewsletters representingawidevarietyoforganizations,wefound thatonlythreeﬁrmssentusahigh volumeofcommercialemail overaperiodofsixmonths.That’sright:99.6%ofthecompanies wesubscribedtoheldtruetotheirprivacypoliciesanddidn’tspamus.However,therewere otherwidespreadproblems,asyou’llseebelow. Three Spammers Caught In the Act Thethreeﬁrmsresponsibleforourinboxesreceivingahighvolumeofemailwhileignoring ourunsubscriberequestswere: http://www.prizeomatic.co m http://www.freebiepeople.co m http://www.memolink.co m Subscribingtotheemailnewslettersatthesethreewebsitesresultedinusreceivingavery highvolumeofcommercialemailsovertheperiodofseveralmonths.Ourattemptsto unsubscribewereeffectivelyignoredbyallthree.Thevolumeofemailwereceivedwas:187, 323,and67emails,respectively,overaperiodofsixmonths. Ifyoutakealookatthesethreesites,theseresultsshouldn’tseemsurprising.Anysite thatfocusesonfreebies,“freeprizes”orcheapgiveawaysisobviouslyinthebusinessof collecting(andprobablyselling)emaillists.Nopersonintheirrightmindwouldmistake oneofthesesitesforaFortune500ﬁrm,andexperiencedInternetusersaretoosmarttofall for“freebie”gimmicks.