ContractorCalculator achieves over 100k unique visitors during recession – ABCe audit

ContractorCalculator achieves over 100k unique visitors during recession – ABCe audit ContractorCalculator has received its sixth ABCe certificate, confirming the expert site for contractors had over 100,000 unique visitors in September. The total number of readers has topped 100k so far each month throughout 2010, with March and September being independently audited by the leading industry body, ABCe. “Online marketing budget growth in the last quarter has outstripped any other area of marketing spend in the UK,” explains ContractorCalculator CEO Dave Chaplin, “with a commensurate increase in the sophistication of online advertising buyers who are demanding accountability and independent ABCe audits from their online advertising properties.” According to Chaplin, this sixth ABCe audit certificate, which confirms over 100,000 unique visitors, signifies that the ongoing behind-the-scenes investment in high editorial quality standards, usability and website features has kept contractors returning to the site throughout the recession and uncertain recovery. Ongoing innovation in contractor-focused website features The latest audit month of September also saw the release of ContractorCalculator’s latest feature, the free online IR35 Test. Developedin partnership with Qdos Consulting, this unique test can alert contractors to the potential risk of their contract being found within IR35. “IR35 continues to attract considerable media attention and reports ...