CLERMONT Paul - SYLLABUS P2 - Plan de cours Proposition of seminars - p2

Seminars proposal to University Jean Moulin Lyon3 (By Professor Paul Clermont) PERIOD 2 The new commercialization challenges: a North American view This seminar will present to the European participants the view of the new challenges in commercialization as perceived and lived in the North American market. It will explain the revolution lived in North America in the distribution and retail industries, the implications that it had on the manufacturing and agriculture sectors, and its implications on the perceptions of the business decision makers of the opportunities and threats that exist and will appear on the international markets. (Some private testimonies of retailers will be presented on videos) The learning process will be done by a specific succession of presentation by the professor on a specific topic followed by a discussion with the group to bring their own experiences and perceptions as to ensure a personal synthesis and positioning on the presented topic. The presentation by the professor will be focused on actual market realities and on a practical approach to the different strategies and tactics to bring a product or services to the North American market. Some examples and case study will also bring some “cross-cultural” reference to other way of marketing and commercializing product in other world markets. Some open discussions will also be done on a few actual problems referring to lager issues involving commercialization. These ...