AGREED FINAL Communications Strategy 2005-PUBLIC COMMENT D–

Communications Strategy 2005-2008 Naomi Walker Communications Manager Tel: 01772.531214 Website: www.lancspa.gov.uk PO Box 653 www.zone4youth.co.uk PRESTON Email: naomi.walker@lpa.lancscc.gov.uk Lancashire info@lpa.lancscc.gov.uk PR2 2WB CONTENTS Page 1. VISION…………………………………………………………………………………….……… 1 2. INTRODUCTION………………………………………………............................................... 1 3. WHY DO WE NEED A COMMUNICATIONS STRATEGY?……………………………..… 1 4. COMMUNICATIONS AUDIT 2 4.1 External ……..…………………………………………………………………………... 2 4.2 Media Relations……………………...………………………………………………….. 2 4.3 E-Communication………………………………………………………… 2 4.4 Face-to-Face…………………………………………………………………………….. 3 4.5 Internal…………………………………………………………………………………. 3 5. RESPONSIBILITY FOR THE COMMUNICATIONS STRATEGY………….……………… 3 5.1 Members…………………………………………………………. 3 5.2 Communications Team…………………………………………………………………. 4 5.3 Governance Team………………………………………………………………………. 5 5.4 External Relations Committee, Partnership Forum and the Consultation and 5 Community Engagement Working Group……………………………………………. 5.5 Head of Constabulary Communications and Divisional Marketing Managers…… 5 5.6 All Officers……………………………………………………………………………….. 6 6. CORPORATE PLAN……………………………………………………………………………. 6 7. AIMS OF THE STRATEGY…………………………………………………………………….. 6 8. PRINCIPLES UNDERLYING THIS STRATEGY……………………………………………. 7 9. OUR AUDIENCE…………………………………… 7 9.1 Our ...