Elements of Successful Crowdfunding

lements of Successful CrowdfundingE
education
projects
matter
Words to the Wise
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A MEANINGFUL PROJECT
+ A SUPPORTIVE NETWORK
+ A MOTIVATED TEAM
= Your Best Chance at Success!
be honest with
yourself about
the size and
strength of
your network
Pre-launch Planningputting together
a campaign
team
is one of the best
strategies you
can have
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`V\?Y LT\JOTVY LSPRLS`[VILHISL[VPUZWPY LV[OLYZ[VWP[JOPUPreparing the Crowd
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get 15 people to
commit ahead
of time to
contributing in
your campaign
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be realistic
about how much
you can raise
considering the
size and strength
of your network Building a White Hot Campaign
Funding Goal, Funding Type, & the Set Funding Levels
: it may be better
to set a lower
goal and exceed
it than to set a
higher goal and
not reach it
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make the
process of
contributing as
easy as possible
with 6 or 8 set
funding levels
$15
$25
$50
:
$75
$100
$250
$500
$1000
PVUZ^PSSUV[ILJVSSLJ[LKLZVTLJVU]LU[PVUZY?0M`V\JOVVZLH7V^KY*OVVZL[OLILZ[JHTWHPNUM\UKPUN[`WLMVY`V\YULLKZ0UJP[,+VN?M\UKPUNSL]LSZHYY?:WHJL[OLM\UKPUNZ[LWZZ[YH[LNPJHSS`!0M`V\OH]LHVWLZZP]L-\UKPUN*HTWHPNUJVU?KLU[*VUZPKLYH?TVKLZ[?JHWVM[OLZL[M\UKPUN`V\?SSJVSSLJ[HU`KZWLYRZ;OPZW\[ZHM\UKZ[OH[OH]LILLUWSLKNLKL]LUPM`V\KVU?LZ`V\[VY[YVUN^H`[VKV[OPZI\[[OLYLHJO`V\YVYPNPUHSL[[`^LSS[HYNL[VIHIS`LUV\NOMLYPUNVULZL[JOVPJLILSV^PZNVVKMVYT?0M`V\YJOVPJLTPNO[UV[THRLZLUZLHZ[OLUL_[Z[LW\WLHSS`JHU?LHSS`IPNZL[M\UKPUNSL]LSZVU`V\YJHTWHPNUWHNLTPNO[ZLLT[PTWSLTLU[`V\YWYV\^PSSRUV^ILZ[MVY`V\YWYVQLJ[\USLZZ`V\YHPZLHSSVM[OL?3PURM\UKPUNSL]LSZ[VJSL]LYHUKTLHUPUNM\SYM\UKZILZ\YLM\UPU[V[OLJOVPJLMVY`V\YZ\WWVY[LYZTVYL[VJOVVZLHU(SSVYKZWLYRZSH[LY5V[OPUNJHTWHPNU0UTHU`JHZLZY[OV\NO`V\JHUKVHZPNUP?JHU[HTV\U[VM^OH[`;V\ULLK[VKV^P[OLHYVUS`HWVY[PVUVM`V\YVYPNPUHSM\UKPUN[HYNL["[OL[OH[ZLLT[V^VYRWYUJOVVZL7YVNYLWYLZZP]L-\UKPUN(UK`V\JHUL]LUJVUZPKLYH?7HY[?JH?6MTWHPNUMVYSH[LY[VM\UK[OLKPM[PVUHMLY)\[OV^HIV\[&LUJL?7\[[PUNY:L[-\UKPUN3L]LSZHSP[[SLV]LYKLY[VJVSSLJ[[OLM\UKZSL]LSZ@:\WWVY[LYZJHUJVU[YPI\[LHU`HTV\U[[OL`JOVVZLMYVQLJ[HUK`V\YJYVTHZPUNSLKVSSHY\W[V>L^HYV^/V^L]LYSP[[SLTVYVYLVUNVHS`V\ZL[H[[OLV\[ZL[VM`V\YJHTWHPNUPUL^HY0M`V\OHWWLU[VMHSSZOVY[[OLWSLKNLKKVUH[LHJOVYL_JLLK[OLM\UKPUN?LX\PYMLYZ`V\VW[PVUZVY5V[OPUN-\UKPUNS[VKPZWSH`VU`V\YJHTWHPNUWHNL[VTHRL[OLWY(SVJLZZVMJVU[YPI\[PUNHZLHZ`HZWVZZPISL;OLYVML?`WLZUVYPNO[VY^Y`V\JHUJY-\UKPUNLH[LHZLYPLZVMZL[M\UKPUNSL]LSZ:
your campaign
can run from 10
to 90 days
both shorter
and longer
campaigns
have certain
advantag