CAB Email Newsletter Audit Rules 2008

EMAIL DISTRIBUTION AUDITS Rules & Guidelines For Email Distribution Publishers 2008 The following Rules and Guidelines are to be read in conjunction with the CAB Rules, September 2008 CAB AUDIT An Initiative of the Circulations Audit Board (CAB). Level 8, 15 Blue Street, North Sydney,NSW 2060. Tel: 02 9954 9800 Fax: 02 9956 8200 www.auditbureau.org.au EMAIL DISTRIBUTION AUDITS – RULES AND GUIDLINES FOR PUBLISHERS 2008 1. Index 2. INTRODUCTION TO CAB’S ELECTRONIC MEDIA SERVICES ............................................................ 3 3. WHY A CAB EMAIL DISTRIBUTION AUDIT? ........................................................................................ 3 4. PROMOTIONAL MATERIALS ................................................................................................................. 3 5. THE REPORTS......................................................................................................................................... 3 6. MEMBERSHIP, AUDIT PERIODS AND FEES .................................................................................. ......4 7. OPTIONAL ADDITIONAL AUDITS .......................................................................................................... 4 8. DEFINITIONS ........................................................................................................................................... 5 9. EXCLUDED ...