Editis commercialisation du livre numérique Apple, Amazon, Kobo et Google

Licences for Europe – WG1: Cross border access and portability of services The e-book sector: a publisher perspective Nathalie Mosquet, Editis European Commission, Brussels, March 1st, 2013 1 Content • E-book sales process • Cross-border access • Examples • Conclusions • Portability aspects 2 Selling an e-book : Architecture Digital Worldwide Distribution Digital e-book Publisher Consumer Author Retailer files digital rights files platform by language 3 Selling an e-book : Establishing cross-border access within Europe • The publisher acquires rights for a book in a given language for all territories • The publisher has a selling contract with the retailer, setting selling conditions within the European territory • The publisher sends country codes in e-book metadata • These are the actual countries where the book can be sold by the retailer • It allows to deal with limitations for the few cases in which they may exist (e.g. when rights are split between different publishers) • The retailer sells from one store all over Europe, or on localised stores (opening of these stores being their decision), or redirects 4 customer to a "semi-global" store Selling an e- boo k : G lob al r e t ai le r s ’ loc al s t or es policies • Amazon • 5 local stores (DE, GB, ES, IT, FR) • Redirection of customers outside these countries to one of the existing stores with same language, or to a section within Amazon.