09-Nielsen-Convergence-Audit

Communication Trends Highlights from the 2009 Nielsen Convergence AuditIntroductionVOD, DVR, VoIP, FiOS—you may need a dictionary to decipher the acronyms of some of the latest technology advances that have re-defined the media and telecommunications landscape in the U.S. Understanding the media and communications habits of today’s consumers more deeply than the competition offers companies the best way to win in this hyper-competitive, fragmented environment.To understand consumers’ attitudes and behavior towards voice, video and data products, Nielsen conducts one of the largest surveys of its kind—the Nielsen Convergence Audit. The Convergence Audit® is an annual survey that collects more than 32,000 U.S. online and mail respondents. The most notable trends in 2009 include a rise in households who have “cut the cord” by trading their traditional landlines for wireless cellular services and an increase in mobile media device usage among a diverse set of households.Interestingly, in terms of psychographic Cutting the telephone cord Blackberry versus iPhonedifferences, the iPhone household has a While an overwhelming majority, 88%, Nielsen reveals that approximately 15% slight edge over the Blackberry household of U.S. households have a wireless phone of U.S. households own a smart phone. in being the first to seek out the newest in 2009, most still maintain a traditional In spite of the recent sales success of technology. Blackberry households ...