Hispanic Fact Pack 2009: todo sobre el mercado hispano en EEUU:

hispanicfactpack09 t.qxp 7/16/2009 3:34 PM Page 1HISPANICFACT PACK2009 EditionAnnual Guide toHispanic Marketingand MediaPublished July 27, 2009© Copyright 2009 Crain Communications Inc.Copy of hispanicfactpack09 t.qxp 7/16/2009 2:29 PM Page 2| | 2009 Hispanic Fact Pack Advertising Age 3HISPANIC FACT PACKData on the U.S. Hispanic market from Azteca to ZubiTHE U.S. HISPANIC market eked out 1.9% growth in 2008 to $4 billion in measuredmedia as U.S. ad spending in general fell by 4.1%, but 2009 is a tougher year foreveryone.In the first quarter of 2009, spending on Spanish-language TV fell by 15.4%, andprint media saw even steeper drops of 20.5% for Spanish-language magazines and21.6% for Spanish-language newspapers, according to WPP’s TNS MediaIntelligence. Overall, TNS reported a 14.2% fall in U.S. ad spending in the first quar-ter of 2009, following a 9.2% decline in the fourth quarter of 2008.Advertising Age’s sixth annual Hispanic Fact Pack includes data about marketers’2008 ad spending by company and category, demographic trends, and rankings of topTV, radio, newspaper, magazine, online media and social networking sites. Ad Age’sexclusive ranking of the top 50 U.S. Hispanic agencies shows most shops had a rela-tively good 2008, with just seven posting a drop in revenue.An exclusive ranking of the top Hispanic media agencies reveals one of the anom-alies of the market: Many big Hispanic ad agencies remain full-service shops withmedia ...