Etude " Made in " de Futurbrand

Made In The value of Country of Origin for future brands Contents 1. ‘Made In’ is more important than ever 2. Research methodology 3. Key fndings 4. What makes a strong Country of Origin? 5. Future drivers 6. Appendix Made In FutureBrand © 1. ‘Made In’ is more important than ever Made In FutureBrand © ‘Made In’ is more important than ever ‘Made In’ – Why origin matters for branding Redefning ‘Made In’ In today’s competitive and marketing savvy world, leaders will beneft from this report by understanding the corporate profle and personality of the brands they branding is accepted as a fundamental strategy for how a country brand is perceived by consumers and the purchased. Awareness around ecology and climate correlations between a country’s reputation, its brand and change also played an important role, introducing competitive advantage and success. And countries, like companies, are beginning to use branding to help them how commercial brands are understood. terminology such as ‘Sustainability’, ‘Corporate Social market themselves for investment, tourism and exports. Responsibility’ (CSR) and ‘waste-less’ into corporate vernacular. Today, ‘Made In’ has a greater infuence and For the past 8 years, FutureBrand has published a defnitive Why ‘Made In’ matters?