Failure of MNC brands in India

• dissertation - matière potentielle : would
• dissertation

A DISSERTATION ON BRAND FAILURES: A CONSUMER PERSPECTIVE TO FORMULATE A MNC ENTRY STRATEGY A DRAFT REPORT SUBMITTED BY SUDIPTA ROY (ROLL _ 55 BMD 96-98) to Prof. Venugopal Pingali in partial fulfilment of the requirements of Postgraduate Diploma in Business Management XLRI Jamshedpur JAN 1998

• reebok also
• western company
• international brands
• brand failures
• ke-kou-ke
• kou-ko
• indian consumer
• brand names like
• market
• marketing