Consumer Behaviour of Luxury Automobiles: A Comparative Study ...

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Consumer Behaviour of Luxury Automobiles: A Comparative Study between Thai and UK Customers' Perceptions JAKRAPAN ANURIT KARIN NEWMAN BAL CHANSARKAR Total worldwide sales of premium luxury and entry luxury saloons and sports cars are of the order of 1.5 million units a year (Scheele, 1995: 190). The major luxury markets today are the USA, Germany, UK and Japan. The £21.1 billion UK new car market competes with France and Italy, to be the second biggest in Europe behind Germany (Harbour, 1997: 7,22).

• luxury brands by the public majority
• lower medium
• process of consumer decision making
• luxury automobiles
• cars from lower segments
• brands
• buyers
• manufacturers
• brand
• cars