Lesson 4 Assessment Tool: Marketing Plan Framework

• fiche de synthèse - matière potentielle : the marketing plan
• mémoire
• exposé

1 Lesson 4 Assessment Tool: Marketing Plan Framework This Assessment Tool contains real world examples, guiding principles, practical worksheets, and information that can help you complete a 4E-based marketing plan for your business. This Tool can serve as companion activities for Lesson 4. 4.1. Executive summary: This is a summary of the marketing plan, so it is usually prepared after the plan has been completed. It should summarize: 9 Situation analysis results 9 Marketing goals and objectives 9 Proposed marketing actions (strategies and tactics) to meet goals and objectives 9 Proposed marketing budget and key resources that are necessary to implement the marketing actions 9

• marketing actions
• events point
• escapist experience
• permanent elements of the physical business
• esthetic experience entertainment experience escapist experience
• situation analysis situation
• educational experience
• analysis
• business
• product