Do You Know the Way to SNA? : A Process Model for Analyzing and ...

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1 Do You Know the Way to SNA?: A Process Model for Analyzing and Visualizing Social Media Data Derek L. Hansen*, Dana Rotman*, Elizabeth Bonsignore*, Nataša Milić-Frayling†, Eduarda Mendes Rodrigues†, Marc Smith‡, Ben Shneiderman*, Tony Capone† *University of Maryland, Human Computer Interaction Lab; †Microsoft Research; ‡Connected Action ABSTRACT Traces of activity left by social media users can shed light on individual behavior, social relationships, and community efficacy.

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