Communication Audits: The Key To Building World Class ...

• cours - matière potentielle : for improved performance

1 Communication Audits: The Key To Building World Class Communication Systems Dennis Tourish and Owen Hargie INTRODUCTION Effective internal communication is a vital pre-requisite for the functioning of all organisations. Yet it is a commonplace that communication is poor in most. Employees complain that they neither know nor understand corporate priorities, while frustrated senior managers insist that they have invested a great deal of time in explaining them. There is additional evidence that information transmission from the bottom to the top is also defective, with employees and even managers fearing to articulate their true opinions to those further up the hierarchy (Rosenfeld et al.

• communication priorities to key business issues
• panacea for organisational ills
• organisational objectives
• key attributes
• audits
• management team
• main focus
• audit
• organisation
• communication