Module - 5

• mémoire

NPIEL Consumer Behavior Vinod Gupta School of Management Module - 5 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, Vinod Gupta School of Management Indian Institute of Technology Kharagpur, India Email. Joint Initiative IITs and IISc – Funded by MHRD - 1 -

• smaller groups of people within culture with shared value systems within the group
• purchase decision
• various alternatives
• buying center
• npiel consumer behavior vinod gupta school
• consumer
• people
• culture