Module - 5

• mémoire

NPIEL Consumer Behavior Vinod Gupta School of Management Module - 5 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, Vinod Gupta School of Management Indian Institute of Technology Kharagpur, India Email. Joint Initiative IITs and IISc – Funded by MHRD - 1 -

• brand loyalty
• implications on pricing
• better marketing programs
• consumer behavior
• marketing strategy
• management module
• consumer
• economic models
• decision