Module-1 CONSUMER BEHAVIOR

• mémoire

NPTEL Vinod Gupta School of Management Consumer Behavior Module-1 CONSUMER BEHAVIOR Sangeeta Sahney Assistant Professor, Vinod Gupta School of Management Indian Institute of Technology Kharagpur, India Email. Joint Initiative IITs and IISc – Funded by MHRD - 1 -

• actual purchase
• consumption behavior
• purchase activity
• consumer behavior
• decision process
• basic components
• study
• consumers