GLOBAL MARKET. GLOBAL STRATEGIC RFLECTION? A ...

• cours - matière potentielle : action
• exposé - matière potentielle : results

1 GLOBAL MARKET. GLOBAL STRATEGIC RFLECTION? A STRATEGIC APPROACH METHODOLOGY. Carla Vivas(1), António de Sousa(2) (1) Instituto Politécnico de Santarém – Escola Superior de Gestão e Tecnologia Complexo Andaluz, Santarém, Portugal (2) Universidade de Évora - Departamento de Gestão – CEFAGE Largo dos Colegiais 2, Évora, Portugal ABSTRACT This paper aims to analyze the competitive environment of international companies in the wine sector and assess the implications in terms of development of strategic guidelines and quotas various performances.

• development of a wide range of theories
• strategic action
• context of internationalization
• terms of regulation
• international markets
• business management
• wine
• research study
• production
• analysis