Geography and Marketing Strategy in Consumer

Geography and Marketing Strategy in Consumer Packaged Goods by Bart J. Bronnenberg and Paulo Albuquerque∗ December 2002 Third and final version Submitted to: Advances in Strategic Management, Vol 20. Joel Baum and Olav Sorenson, editors, Elzevier ∗ Thanks to Joel Baum and Olav Sorenson for excellent comments on an earlier draft. Bart Bronnenberg is an Asso- ciate Professor and Paulo Albuquerque is a PhD student both at the John E. Anderson Graduate School of Management at UCLA.

• national brands of repeat-purchase goods
• spatial control unit
• research firms
• retailer
• trade areas
• manufacturers
• consumer
• goods
• geography
• distribution