The_Advanced_Guide_To_PPC_Account_Optimisation

Table of content 03 Introduction 04 Chapter 1 – goals And KPIs 05 Chapter 2 – A/B ads testing 07 Chapter 3 – Bid management 12 Chapter 4 – Search query reports 14 Chapter 5 – Search filters 16 Chapter 6 – Optimising campaign settings 19 Chapter 7 – Account expansion 21 Chapter 8 – Quality score optimisation 29 Chapter 9 – Monthly reporting 31 Chapter 10 – Competitor research 33 Chapter 11 – Analytic's and search funnel reports 36 Chapter 12 – Conversion rate optimisation Introduction Account optimisation is fundamental for maximising the return on investment of your PPC Campaigns. If you're serious about growing your profits from PPC then this guide is for you. We will be covering several topics from A/B testing and pivot tables to dayparting and conversion rate optimisation. All of this will be covered at an advanced level to help squeeze even more out of the best performing campaigns. Here is just some of what you will learn: ● Learn how to find your optimal ads position and create bidding rules to keep you there. ● ● ● Learn advanced tips to maximise your quality score and drive down your costs. Learn advanced tips to maximising your conversion rate and lower you cost per conversion. Learn strategies that work in the real world, not just theoretically. About the author Wesley Parker is the managing director of TopRankdigital.