The BrandZ Top 100 Most Valuable Global Brands 2014

12 percent brand value increase marks shift from recovery to growth Year of transformation, consolidation and disruption Methodology and valuation by 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 Technology $841,482m Soft Drinks $142,103m Retail $280,975m Personal Care $111,528m Oil & Gas $109,033m Telecoms $330,427m Luxury $111,758m Insurance $66,207m Fast Food $171,621m Beer $72,306m Regional Banks $251,351m Global Banks $123,800m Cars $138,856m Apparel $99,599m 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 2014: YEAR OF TRANSFORMATION, STOCK MARKET TOP 10 RISERS+97% Brand value appreciated by 54% among the CONSOLIDATION AND DISRUPTION PERFORMANCE BrandZ™ 2014 Top risers, compared with 44% last year. TMThe BrandZ Top 100 Most Valuable Global The value of the BrandZ™ Brands share price index consistently +68%Top 100 Most Valuable Global outperform the S&P market index. +61% +61%Brands 2014 is $2.9 trillion. +58% +56% +56%Top +55% +53%Top +51%100 100 BrandZ™ $2.9 81.1%$2.6 trillion trillion 06 07 08 09 10 11 12 13 14 SPP 500GROWTH ACROSS ALL 44.7% CATEGORIES FROM 2013 UK2013 2014TOP 10 BRANDS 6 Top 100 brands REGIONAL GROWTH 40% North 129% America3% 241% 3% 320% 4% 41%5% 3% Asia50 Top 100 brands $155,753m 20 Top 100 brands$67,341m $64,255m$158,843m $147,880m $107,541m $90,185m $85,706m $80,683m $79,197m $77,883m Top 10 brands 5.4%12 3 12 3 $959,514m CATEGORY Top 10 brands $314,188m GROWTH 5.