Innovation a Deal Breaker in Nearshore Outsourcing

Innovation a Deal Breaker in Nearshore Outsourcing Since the earliest days of the technology outsourcing industry, India has arguably been the dominant player in the world. So much so that jokes and idioms referring to Indian outsourcing services are common. But changing times are hurting India's position, especially given the rise of nearshore outsourcing in countries like the U.S. The biggest thing hurting India right now is a lack of innovation. AtiTexico, we prefer to concentrate our outsourcing strategy on nearshore opportunities in Mexico. We believe Mexico is a much better environment due to its large volume of tech-savvy workers and its favorable economic environment. Compared to India and a few other markets, Mexico is also a stronger leader in innovation. Mexico has all of the right ingredients to create successful and productive nearshore outsourcing relationships. Innovation Is the Foundation There is no getting around the fact that innovation is the foundation of every technology business. By definition, technology encompasses those new things designed to make life easier, businesses more productive, and data communications more secure. It is about the mobile app developer utilizing the latest tools to generate superior results; it is about the consumer enjoying the benefits of those results. Without innovation, the technology company does not survive.