5 Reasons SMBs Need Great Customer Loyalty Programs

1. 2. 3. 5 Reasons SMBs Need Great Customer Loyalty Programs You know those crazy couponers who rummage through stacks of newspapers, faithfully scan online resources like coupons.com, and hit the stores with handfuls of these little papers in hopes of saving a few bucks? Yep, I’m one of them. I don’t leave the house without my coupon carrier, I never pay full price, and I literally have a separate wallet just for my customer loyalty cards. Here’s the thing: by no means am I alone. More and more big retail chains are offering loyalty programs and their repeat customers are reaping in the rewards. Not only is this causing consumers to make regular visits to these businesses, but the businesses are profiting greatly through offering incentives. While larger retail corporations see the value in the newer marketing method, here are five reasons why SMBs also need to offer great customer loyalty programs: It can grow your business.– Case in point: My Starbucks Rewards, the coffee giant's customer-retention program, greatly contributed to the company’s record growth. Starbucks boasts that the program played a key role in its 26 percent rise in profit and 11 percent jump in total revenue in 2013’s second quarter fiscal results.